# Brett Booker | From Inmate To Entrepreneur & Mindset Coach > Brett Booker is an entrepreneur and mindset coach. He is the founder of Pattern Break, a 90-day group coaching program for reprogramming the subconscious mind, co-founder of Door 24 (https://door24.app), a sobriety platform, and founder of Booker Systems AI, where he and his team build custom platforms, proprietary AI systems, and deployed agents for companies that want the result, not another project to manage. He attributes much of his success to the decade spent on personal growth and self-development while in prison. Since his release, not only has he helped thousands of men and women escape what he calls the mental prison, but built multiple successful companies. Last updated: 2026-09-20 Brett's central thesis: you do not think your way into a new identity, you act your way there. Every action is a vote for who you are becoming. And if you stack up enough votes, your subconscious will begin to align with the new identity making what used to feel impossible, begin to feel effortless. His work focuses on the mental patterns running most of human behavior, and how to change them through action rather than reflection. Signature lines: "Your mind is programmable. Be the programmer." · "You don't think your way into a new identity. You act your way there." · "Every action is a vote for who you're becoming." · "The pain was the path. The work was the reward." ## How Pattern Break Works Identity over discipline. The pattern is the cause, the action is the vote, the new identity is the result. Inside Pattern Break the member does not design their own program. Brett does, as one of his greatest gifts is clarity. He is able to decipher exactly what is going wrong, and deliver a simple plan for change. 1. **Name the pattern.** Seven questions. The Mindset Audit finds the mental pattern underneath the behavior the person keeps repeating, so the work targets the cause instead of the symptom. Most patterns survive because the payoff is invisible to the person living it. 2. **Tell Brett what is actually going on.** A short intake: what the person is up against, what it is costing them, how their days run. Brett reads it with the audit and builds their daily program within 24 hours. Not a template. Custom. 3. **Take action every day.** A few small daily tasks, each with the tool it needs, and one nightly question. Each task is small enough that there is no honest reason to skip it. 4. **Check in every Sunday.** A short written reflection on what held and what did not. Brett reads it before the weekly group call and confirms the next week, so the program moves with the member rather than against them. 5. **Close the ninety days.** The member looks back and no longer recognizes who they were just 90 days prior. The new pattern is set when the action stops requiring effort and becomes their new default state. That is identity, not willpower. ## Core Pages - [Home](https://brettbooker.com): Brand overview, current program offerings, and his newsletter. - [My Story](https://brettbooker.com/about): The story, the method, and the mission. - [Start Here: the Mindset Audit](https://brettbooker.com/start): Free. Seven questions that identify the mental patterns holding you back, and then a report and a personalized mindset protocol by email. - [Articles](https://brettbooker.com/blog): Articles and blog posts by Brett Booker on mindset, personal growth, business and AI. ## Coaching Offers - [Pattern Break](https://brettbooker.com/coaching/pattern-break): Brett's flagship 90-day group coaching program for reprogramming your identity and changing your life. Open enrollment, start any time. Includes a weekly live coaching call, Mindset Audit, custom daily program per member, Sunday check-in, private Member's Portal, and direct message access. ## Newsletter - [Worth Knowing with Brett Booker](https://brettbooker.com/newsletter): Free weekly email every Friday. The best ideas, tools, and books Brett found that week. - [Worth Knowing Archive](https://brettbooker.com/archive): Every past issue, readable and sharable on the site. ## Businesses - [Door 24](https://door24.app): Sobriety platform, co-founded by Brett Booker. Track up to 10 vices at once, meet a craving with a five-minute quest, log the proof you showed up, and pledge daily to a crew that notices. Identity-level recovery, running the same vote mechanic as Pattern Break. Free to start. - [Booker Systems](https://bookersystems.ai): Brett's AI infrastructure company. Builds proprietary model routing, harnesses, agent fleets, and the growth systems that run on top of them for companies small to large. ## Brett's Prison Information - [BOP Inmate Locator Verification](https://www.bop.gov/inmateloc/): Brett's federal record is publicly verifiable. 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